Bob hill
Bob Hill Realty is a full service real estate brokerage operating in the Upstate Region of South Carolina. Founded in 1996, they specialize in residential, land, commercial sales, and property management particularly around lake communities like Lake Keowee, Lake Hartwell, and Lake Jocassee. Their website showcases listings, neighborhoods, rentals, and helpful resources to support both buyers and sellers seeking authentic, local real estate service.
CHALLENGE
The site needed to effectively present luxury and lakefront properties across multiple lakes and communities, which meant handling many listing types, neighborhoods, and buyer personas.
Users needed to easily search by geography (lake, community, city) but navigation was cluttered and listing filtering was not intuitive.
The branding and visual presentation were inconsistent, and there was room to improve user trust and content clarity (agent profiles, testimonials, resources).
SOLUTION
Reorganized navigation and category structure to allow users to search easily by lake, town, or type of property (residential, land, commercial, rentals).
Enhanced visual layout, featured properties, neighborhood images, better listing previews, and consistent styling to reflect premium, lakefront lifestyle.
Added resource and trust elements: agent profiles, area links, preferred vendor lists, and testimonials to improve credibility and engagement.
Made mobile friendly updates and performance optimizations to ensure seamless experience across devices.
RESULTS
Increased lead generation from listing inquiry forms by X%.
Reduced bounce rate on neighborhood and lake search landing pages.
Improved time on site and pages per session as users engage more with resources and neighborhood content.
Enhanced brand recognition in local searches (e.g. “lakefront homes Upstate SC”, “homes near Lake Keowee”) with improved SEO performance.
Our Services
We began by crafting a design strategy focused on luxury plus nature. Bob Hill Realty’s properties are in picturesque lake and mountain settings, so our strategy emphasized visual storytelling and high-image quality. We developed mood boards, style directions, and feature lists to ensure the design would reflect the premium lifestyle the brand represents.
Understanding how different types of users engage with a real estate site buyers, sellers, renters was critical. We mapped out user journeys, helping visitors find what they want (search by community, lake, property type) in as few clicks as possible. This improved navigation, reduced friction, and led to better path to contact flows.
We designed high impact pages that showcase listings beautifully: large photos, clean layouts, curated featured property sections. The design was responsive and tailored so that on mobile, tablet, or desktop the user experience remains strong and intuitive. Visuals, typography, spacing all tuned to enhance professionalism and trust.
We conducted market research for the lake communities around Bob Hill Realty (Lake Keowee, Hartwell, Jocassee, etc.). We looked at competitor sites, visitor expectations, and common features in luxury real estate websites. This analysis informed which listing features, neighborhood content, and amenities to highlight in the site.
Throughout the project, we maintained close communication with Bob Hill Realty. We consulted on content, property presentation, brand voice, CTAs, and what would appeal to ideal clients. Client feedback was woven into our design and development process to ensure the final site aligned with their goals.
Quality content was vital to building authority and helping with SEO. We structured property listings, community guides, agent bios, and testimonials to deliver both useful information and storytelling. Content was optimized for clarity, readability, and relevance. The approach encouraged visitor engagement and stronger search engine visibility.
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Navigation & Search / Filtering
Multiple listing types scattered, limited geography based filters. -
Visual / Imagery
Mixed image quality, generic listing presentation. -
Branding & Trust Signals
Minimal profiles, limited local content. -
Resource / Content Sections
Sparse content, fewer area guides or helpful tools. -
Mobile & UX
Some usability issues, slower load times on mobile.
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Navigation & Search / Filtering
Clear categories by lake, neighborhood, community; intuitive menu structure, saved searches. -
Visual / Imagery
High quality photography, lifestyle imagery, enhanced listing cards/previews. -
Branding & Trust Signals
Prominent agent bios, community area links, testimonial display. -
Resource / Content Sections
Expanded resource center, area/neighborhood guidance, preferred vendors list. -
Mobile & UX
Fully responsive design, faster loading, better UX across devices.
IMPACT
- Increased lead generation from listing inquiry forms.
- Reduced bounce rate on neighborhood and lake search landing pages.
- Improved time on site and pages per session as users engage more with resources and neighborhood content.
- Enhanced brand recognition in local searches (e.g. “lakefront homes Upstate SC”, “homes near Lake Keowee”) with improved SEO performance.
A CLASSIC
COLOR PALETTE
To match the lake/mountain lifestyle and upscale real estate brand, we used a refined palette of:
- Deep navy / lake‐blue hues for headers and accents (reflecting water, reliability)
- Soft greys/whites for clean backgrounds and text readability
- Warm earth tones (wood) in imagery and accent details to evoke nature, land, communities
A CLASSY
TYPEFACE
Typography decisions focused on both elegance and readability.
- Primary Font (Headings): Open Sans typeface conveying sophistication and tradition.
- Secondary Font (Body): Clean light weight Open Sans for descriptions, listing details, and smaller text to ensure clarity on mobile and small screens.
MORE WORK
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WeSellKeowee is a luxury real estate platform specializing in lakefront and high end properties around Lake Keowee, Lake Hartwell, and surrounding communities in upstate South Carolina. The site features premium listings, community showcases, lifestyle resources.